Say It On Social

Say It On Social

Brand intensive

Say It On Social is a social media management and creative studio run by Paula. It’s built around the idea that every brand has something worth saying, and that how you say it online actually matters.

We did a brand intensive to nail down what SIOS actually is and who it's for: aesthetic-obsessed founders and personal brands who know their content looks a mess and want someone who just gets it to fix that. The brief was neutral Mediterranean, clean, a little romantic, and genuinely cool without trying too hard.

The custom "sios" wordmark does a lot of the heavy lifting here. Drawn with fluid, connected letterforms, it has the it feels effortlessly relaxed, flexible and unique.

Blue hues (dusty and bright!), warm stone, and off-white keep the palette feeling summery and considered without veering into beachy. The mix of a sharp serif and a loose script as brand fonts gives the brand two modes: structured when it needs to mean business, and relaxed when it doesn't.

The kind of brand that stops the scroll, which is exactly what she helps her clients do.