Tools, templates, and trusted resources for founders and designers.
Consider this your little corner of useful things: thoughtfully designed templates, tools I love, and resources to help you build, grow and run your business with more ease.
Get the FREE Brand Clarity Check and find out exactly where your brand clarity is breaking down.
A free 15-minute check to see what’s working, what’s not, and where to focus first.
Branding & Design Resources for Founders
A structured framework to solidify your foundation, align your messaging and visuals, and turn your brand into a strategic tool for growth.
A self-paced visual design mini-course for founders who want to make better design decisions and create for their brand with more confidence and polish.
Bundle the Reset + Refiner and save $17 for the complete self-paced system for founders who want a brand that finally feels (and looks) like it should.
Our Most Loved Business Tools
01/ Squarespace
Our go-to web building platform for service-based businesses. Secure, easy-to-manage websites with great support and built-in functionality.
02/ Shopify
Our go-to for e-commerce businesses - it’s easy to manage and has robust, powerful features & functionality to support growth.
03/ Loom
A screen recorder that exists as a Chrome plugin. Send a video explaining a concept to a client rather than sending a lengthy email.
04/ Adobe CC
The holy grail of software for designers & creative entrepreneurs. From vectors to videos, Adobe Creative Cloud is where it’s at.
05/ Calendly
Remove the complication of time zones and calendars - Calendly allows you to schedule calls with clients with ease & simplicity.
06/ Notion
Whether it’s for a client project portal, or to track anything from your goals to expenses - Notion is your one-stop-shop to organization.
07/ Flodesk
Why should you put up with ugly newsletters? Flodesk offers it all - beautiful, intuitive email marketing - plus get 25% off your first year here.
08/ Planoly
Plan out & schedule content for your Instagram feed without the headache. Planoly helps you plan your perfect aesthetic IG feed.
09/ Zoom
Making any collaboration possible, Zoom allows you to schedule face-to-face video calls with your clients anywhere in the world.
10/ Canva
Canva is an incredibly powerful and user-friendly design tool for entrepreneurs. From social graphics to video content, Canva can do it all.
11/ Wave
Track your monthly income and expenses and send invoices all in one place with Wave.
12/ Wise
We use Wise to make and receive payments in various currencies with great exchange rates & low processing fees.
13/ Dropbox Sign
Get your contracts conveniently digitally signed by clients at the click of a button. No more headaches with manual sending & signing.
14/ Google Workspace
Google Workspace seamlessly integrates everything that you and your team need to get anything done, all in one place.
15/ Claude
While we don’t believe in using AI to replace design, it certainly helps to streamline a lot of the more mundane day-to-day tasks.
Resources for Designers
A visual Notion font library with 250+ curated typefaces, smart filters and handy resources to make finding the right font faster and far more organised.
A client-facing Notion workspace that keeps your project organised and your presentations and communication in one place so you’re not endlessly searching email threads.
The exact discovery questionnaire I've refined over years of client work. It pulls out the information a client doesn't know how to give, so you start on a strategic foundation.
A polished, client-ready proposal template that helps you present your proposed service or project package, process and pricing clearly and beautifully.
A guided brand strategy template for working through the thinking behind a brand, from its values and personality to audience, messaging, competitors and creative direction.
A comprehensive presentation template for bringing your brand concept to life and giving clients a clear, engaging look at the rationale behind the design.
The ultimate brand style guide template for compiling all the important details of a finished brand and giving your clients the guidance on how to use it going forward.
A practical website planning template for defining goals, sitemap, features and visual direction, while guiding clients through the content you need from them upfront.
The complete designer toolkit, bringing together every template and resource I’ve created to help you run, organise and deliver your design projects with ease.
Expand your font library with the FREE Font Edit
A curated list of 10 free stylish and unique fonts that go beyond the usual Google Fonts selection so your designs don’t end up looking like everyone else’s.
Our Design Desk Favorites
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Branding w/Bre
This was the first course I took before I started specializing in branding as a service. It focuses on the behind the scenes process from start to finish and equips you with all the tools to feel confident in starting out as a brand designer.Standout Squarespace
This is the most phenomenal, game-changing course to uplevel your website design and development skills on Squarespace. More than just a course, it’s a community - and one that has completely transformed my skillset when it comes to building gorgeous and functional websites on Squarespace.Illustrator Essentials
Whether you’re a newbie designer or a seasoned Adobe professional, there’s something you can learn from this course. From keyboard shortcuts to advanced tools, you’ll walk away from this course feeling 1000% more confident in your design skills on Adobe Illustrator.Design Intensive Master Training
If you want to learn about how to effectively implement design intensives into your business, then this is the course for you. From pitching them, to structuring them and running them with clients, this course has been a game-changer for this studio.
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Adobe Creative Cloud
The holy grail of software for designers & creative entrepreneurs. From patterns & vectors to videos & social graphics, Adobe Creative Cloud is the single most powerful software subscription you can have.Loom
I use Loom to record video walkthroughs of presentations and explain design rationale rather than writing up long explanations. This way, you don’t always have to co-ordinate time zones & jump on a call to explain something.Calendly
I use Calendly to easily schedule calls with my clients. I set my available hours for Discovery calls and Strategy workshops, and then just send over the relevant link for clients to choose a slot. Calendly integrates with Zoom and schedules the call on your behalf.Zoom
Ditch the back-and-forth emails, and just have face-to-face conversations with people! Not only will this streamline your process, help you communicate more clearly & make great connections, but it also helps you pick up potential red flags with clients sooner.Procreate (for iPad)
I use Procreate to create all hand-lettered type and custom illustrations and textures. Procreate is a great, easy-to-use tool for this and easily exports files to embed into Illustrator.Notion
From saving inspiration and keeping track of day-to-day tasks to managing client projects & timelines with custom client portals, Notion has endless possibilities for organisation and customisation and is a great place to brain-dump everything business-wise.The Noun Project
A growing collection of icons (in SVG and PNG) to use for your projects - free to use with attribution or without attribution if you opt for a paid plan.Canva
Whilst I don’t believe in creating original designs or logos in Canva, it’s a great tool for creating branded templates for clients to use going forward. It’s got some great AI functionality which helps the design process.GoFullPage Plugin
GoFullPage is a great Google Chrome plugin that takes full length screenshots of websites that you can download as PNG or PDFs. Great alternative to a screenshot which only captures the active screen area.
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Moyo Studio
Moyo Studio has a beautiful collection of mockups, scene creators and lifestyle stock photos. From digital devices to paper and packaging, they have it all.
*Use code ‘WILLOWWHITE’ to get 15% off your order!Rebecca Berrington
Rebecca Berrington’s mockups and templates are the ultimate in editorial sophistication. With an organic and luxurious feel, they’ll have you in neutral heaven.
*Use code ‘WILLOWWHITE’ to get 15% off your order!Studio Kynd
A gorgeous collection of organic-feel and sophisticated mockups, with a very natural and airy, light feel.Studio Standard
An extensive collection of high-quality, bold and modern templates and premium mockups.*Use code ‘WILLOWANDWHITESTUDIO’ to get 20% off your order!
October November
October November offer both free and paid mockups with a specific focus on editorial product, packaging and paper-based mockups.Olivia Atkinson Photos
If you’re looking for minimal, editorial premium stock photos then this is the place to look. A range of lifestyle photos from interiors & decor to food and cosmetics.Stocksy
Stocksy offers ahighly-curated collection of premium and progressive stock photography, illustrations and video with various licensing options available.Pexels (free)
One of my absolute favourite stock photo resources when it comes to free options. They have a wide variety of diverse and creative photos that can be shared with clients for their own marketing use too.Unsplash (free)
Another great free stock photo resource with a wide variety of beautiful photos to choose from for client projects.Creative Market
Creative Market is an online hub with an extremely large variety of verified creatives selling various graphics, mock-ups, fonts, templates and images.Death To Stock
Death To Stock is a membership that provides you with fresh, authentic stock photos and videos that ‘aren’t cheesy or overused’.Dupe Photos (free)
Aesthetic FREE stock photos uploaded by independent creators.
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Flodesk
Definitely a designer’s email marketing tool of choice. Flodesk gives you gorgeous design, powerful automation, and simple pricing that grows with you.
*Get 25% off your first year here.Planoly
Organize, plan, and amplify your social media strategy all in one place. I particularly love using Planoly to plan my IG feed to ensure I’m happy with the aesthetic before I post.Tailwind
I’ve been getting great traction from posting my portfolio work on Pinterest. Using Tailwind allows you to schedule multiple posts at a time, streamlining & simplifying the process.
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*Some of the links mentioned above are affiliate links or codes, which means I may get a small commission if you sign up using these them. But please know that I only share tools I highly value and trust.