The Best Email Marketing Platform for Creatives? Here’s Why I Chose Flodesk
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
I stayed away from email marketing for a long time.
Not because I didn’t see the value – but because every time I helped a client inside their email platform, it felt like wrestling a Microsoft Word document that refused to cooperate (iykyk). The visuals were limiting and the backend logic made no sense to me. As a designer, I hated how off-brand everything looked. As a business owner, I couldn’t imagine putting that kind of experience between me and my audience.
So I avoided it.
Until I found Flodesk.
And suddenly, email marketing didn’t feel clunky or off – it felt effortless, intuitive, and (dare I say) exciting?
A platform that finally understands (+ celebrates) how creatives think
I didn’t come to Flodesk as someone deep into email marketing. I was curious (but skeptical) after dabbling in a few platforms while helping clients.
What I found was a platform that actually fits how I think and work. The drag-and-drop builder is seamless. I can upload my custom brand fonts, fine-tune padding and letter spacing, and design emails that look like mini landing pages without having to wrestle a template into submission.
Flodesk also lets you save custom sections to reuse across emails, so everything stays on-brand without starting from scratch. With tools like custom shapes, a full color picker, polls, and countdown timers, you get everything you need to market your business – and still keep it looking effortlessly you.
No clunky tools. No hacks. And really, no excuse for ugly newsletters anymore. ;)
It’s as functional as it is beautiful
Flodesk isn’t just easy to design in, it’s easy to use, period.
I was able to set up my first workflow in under an hour, and actually enjoyed the process. From forms and automations to email flows and audience segmentation, the backend feels clean and understandable (even if you’re someone who doesn’t speak “tech”).
If you're a creative thinker or visual learner, you’ll notice immediately how different this experience is. Everything is laid out in a way that makes sense and helps you build confidently without second-guessing every step.
On the rare occasion I do need help, their support team shows up. I’ve gotten fast, thoughtful replies (and even a personal Loom video walking me through a fix step-by-step). It’s clear they actually care about making things easy, not just functional. That kind of support makes a real difference when you're juggling a lot and need to keep things moving.
Pricing that’s clear, flexible and fair
Flodesk’s pricing feels refreshingly transparent and well thought out.
The plans are structured around your business size and what stage you’re in, which makes sense. Whether you're experimenting with email for the very first time or regularly sending to a larger list, you can choose a plan that meets your needs without feeling boxed in.
One of the things that stands out most to me is that you don’t have to sacrifice functionality to get started. The core tools are still incredibly accessible, and the value for what you get is kind of wild (in the best way).
Smart features that feel intuitive
Using Flodesk sometimes feels like they’re reading your mind. But really? It’s because they listen.
Every new feature, every integration, every tweak feels like it came straight from a creative’s wishlist – because often, it did.
They pay attention to what users actually need, then build it with intention. From Canva and ManyChat to Thrivecart and Squarespace, the integrations they’ve built in make your workflow both smoother and smarter.
One of the latest upgrades I’m most excited about? Checkout. I recently added it to my setup to simplify how I sell. Now you can accept payments directly through Flodesk, right inside your emails. Whether it’s a digital offer, a subscription, or even a physical product, the full experience stays beautifully on-brand from start to finish.
It’s like having a team of fairy godmothers behind the scenes making email marketing something we actually want to use.
Built by a team that knows what matters
Flodesk is female-founded, community-driven, and actually feels like it was built by people who understand what it’s like to run a small business.
It’s clear, thoughtful, and intentionally simple. The kind of tool that doesn’t try to do everything, but does the right things really well.
The more I use it, the more I know I’m never leaving.
Email marketing that finally ticks all the boxes
I didn’t say yes to email marketing because I had extra time. I said yes because Flodesk made it feel doable (and surprisingly fun!).
Now, sending emails feels like an enjoyable, creative part of my brand, not a tech task I put off. I can design, stay consistent, and actually get things out the door.
As a designer, I’m impressed.
As a founder, I’m relieved.
And as a perfectionist with high standards? I’m in.
Ready to make email marketing feel easy and on-brand?
You can start your free trial of Flodesk and get 25% off your first year here.
*Note: I’m a Flodesk Partner, which means I may earn a small commission if you sign up (at no extra cost to you). But I guarantee this is a tool I’d recommend either way. It’s made email feel easy, aligned, and actually a lot of fun.