Small round table with a green iced drink, a chocolate muffin, and a croissant in a metal tray, next to a black chair and a brown handbag outside a window.

You’re building something meaningful.
Your branding should help you show up like it.

Hiii,
I’m Roxy.

I’m the founder of Willow & White Studio, and everything I do flows from this one core belief: design should never be the thing holding a good business back.

I help founders use design as a source of clarity, confidence, and momentum, so their visuals support their growth instead of slowing it down.

I’m a designer, but I think like a business owner… because I am one. So I’m always looking beyond how something looks to what it’s communicating, whether it makes sense, and how well it supports where your business is going.

The story of Willow and White Studio

I studied Chemistry (yes, really) followed by six years in corporate. And eventually, I realized the career I was building wasn’t the life I wanted.

So I pivoted. I started designing as a side hustle, teaching myself everything I could and squeezing projects into evenings and weekends. For the first time, work felt like something I was meant to be doing.

I know what it’s like to pour your energy into something you believe in. To care deeply about the experience you’re creating, both for your clients and for yourself.

That’s where I come in.

I help you build a brand that reflects your value and supports your growth, so you’re working from a foundation your business can actually grow on instead of constantly patching things as you go.

These days, I run the studio while raising two chaos-fuelled boys (Olly + Asher), spending way too much on “coffee shop work sessions,” and squeezing in runs & barre classes when I can.

100+

CLIENTS SERVED WORLDWIDE

7

YEARS OF running WILLOW & WHITE STUDIO

1

CHEMISTRY DEGREE (YES, REALLY)

600+

DIGITAL PRODUCTS SOLD

2

WILD BOYS AT HOME

Why choose to work with me?

I GET IT, IT’S DAUNTING TO PICK SOMEONE TO TRUST WITH YOUR BRAND – HERE’S WHY CLIENTS TRUST ME.

A woman with long dark hair and light skin holds a laptop and a folder in front of a glass window, with a reflection of the street outside.

→ I ask a lot of questions, and I actually listen to the answers.

→ I understand the passion (and pressure!) of entrepreneurship

→ You’ll never be handed off or treated like a transaction

→ I’ll guide you with honest feedback and thoughtful strategy

→ The process will feel calm, collaborative, and human

→ Unfortunately I’m a perfectionist – and yes, that extends to my client projects :)

The things you won’t ask, but should know.

BECAUSE IT’S ABOUT MORE THAN CREDENTIALS.

→ I’m a mom of two, business owner, and a firm believer in building without burnout.

→ Faith is a big part of my life, and it shapes how I lead, communicate, and care for my clients.

→ I’m a strategic partner, not a pixel pusher. You’re hiring me for my expertise, not just my design skills.

→ Boundaries matter. I’ll protect your time and energy + expect the same in return.

→ I’m used to chaos (hello, did I mention two young boys?), so no need to show up polished: come as you are, bring what you’ve got and I’ll help you make sense of it.

If you’re anything like me, you like details.

Here’s some frequently asked questions.

Person holding a smartphone in one hand and a glass of iced coffee topped with cocoa powder in the other hand, seated at a wooden table with a croissant on a tray.

We offer custom brand and website design, with a few different ways to work together depending on what you need.
The Signature Experience is the more considered, in-depth option, with space for strategy, exploration and refinement. The Sprint is a focused two-day collaborative sprint for when you need a foundational, professional result within a tighter timeline or budget.
There’s also the Brand Audit if you already have a brand but want an experienced designer to tell you what’s working, what isn’t and where I’d focus next.
And if custom design isn’t on the cards just yet, my DIY resources, Brand Reset and Brand Refiner, are designed to help you make meaningful improvements yourself.
If you feel an overwhelming sense of dread, embarrassment or quite simply just know that your brand (or lack of brand) is holding you back from pursuing opportunities and marketing yourself, it’s time.
If you’re regularly apologising for how your brand looks instead of feeling proud to put it in front of people, your brand needs help.
Me. Hi, I’m Roxy.
I’m involved from the first call through to the final handover, and I personally lead and oversee every project. I do have a creative assistant who helps with certain behind-the-scenes tasks, but the design direction, strategy and final creative decisions stay with me as the founder & lead designer of Willow & White Studio.
Yes. Your brand creates the visual framework for your website, so starting with the website before you’ve established the brand is a little like decorating a house you haven’t built yet.
Your brand is the bigger foundation underneath everything, from how you look to what you communicate and your website is one of the first places it all has to work together. Once the foundation is right, the website has a much clearer and easier job.
Absolutely. I’m based in South Africa, and I regularly work with clients across the US and other parts of the world.
I’m very used to working across time zones, and most of the project can happen asynchronously, with calls scheduled when we need to chat things through.
So whether you’re a few streets away or on the other side of the world, the process stays pretty much the same.
Every project is tailored to what you actually need, but I share starting prices so you can get a feel for the investment before enquiring.
Signature brand design starts at $4,000 and website design at $5,000. Two-day Intensives currently have a flat rate of $1,750.
Once I understand your business, goals and scope on a discovery call, I’ll put together a proposal with a clear scope and fixed project price. You’ll know exactly what you’re investing in before we get started.

How it feels on the other side of clarity

“We are in awe of the website. I’m actually proud of the name now! You tied all of our pieces together and made everything work. We absolutely love what you’ve done with the brand and website. We are amazed at how you’ve captured us so well.”

— Liz, we love land studio

“Our website is often the reason clients say they chose to work with us. Not only has our brand strategy and website increased our visibility, credibility, and revenue, but it has made me clearer on my brand goals. If you’re looking for someone who listens, executes beautifully, and creates a brand that genuinely reflects who you are, I would highly recommend Roxy from Willow & White Studio.”

— nadia, bebe design house

“It’s been the best feeling to launch our new brand and I wish we had done it sooner. Since working together, we have so much clarity on our brand and confidence in the way forward.”

— margie, badoodoo

“Roxy has an unparalleled ability to take our vision and craft brand identities that are sophisticated, timeless, and perfectly embody what we stand for. She listens closely and turns ideas into brands and websites that are both beautiful and functional. We’ll continue to work with her and happily recommend her to anyone looking for thoughtful, high-quality branding and web design.”