Gardenaire

Gardenaire

Brand intensive

Gardenaire is a garden centre and home goods store opening in the Florida Panhandle, built by Liz & Sam who have decades of experience in landscape and design-build. They knew exactly their vision and what they wanted the space to feel like. The job was just to make the brand match that.

We got clear on their values, their audience, and the feeling they wanted people to walk away with. From there we developed a creative direction built around a modern, cafe-inspired identity that feels natural and lived-in without being overworked. Deep, earthy green & blue, warm neutrals, and rich contrast replace the bright, clip-art energy that dominates the garden centre industry.

The logo suite gives them range: a refined serif wordmark, a script variation, a framed monogram submark, and an organic leaf pattern that carries through into touchpoints like stationery and merch. Each one feels like it belongs to the same place without all looking the same.

A brand that invites you to stop, wander, and stay a little longer.