Badoodoo
Badoodoo
The brief for Badoodoo was to create a premium dog brand with as much personality as the dogs it serves. The founders wanted something that felt elevated and design-led, but without falling into the overly neutral, minimal aesthetic so often used to signal luxury. We created a bold, flexible identity using expressive typography, custom illustrations, color, pattern and playful graphic details that could be mixed and matched across the brand.
For the semi-custom Shopify website, we kept the shopping experience clean and easy to navigate while weaving in those more playful brand moments throughout. The result is a polished but characterful brand that feels distinctive now, with plenty of room to grow as the product range expands.
